As a new PR agency -- in this new world – we need to answer this question for our clients, our team, and ourselves.

For our clients, leadership means being able to engage with each of their constituencies, across any medium, any audience, any geography.

For our team – some of the world's top communication consultants – leadership means finding the right opportunities, with the right clients, while also finding the resources they need to compete in an increasingly global marketplace.

For ourselves, leadership means taking what has worked in the past, discarding what hasn't, and designing an agency that meet the new needs of clients and consultants.

The time has come for a new kind of PR agency, and that's the challenge we are taking up for ourselves.

In the next few weeks, we will roll out the details. But our vision for HubbubPR(sm) is this: to become the PR industry's first agency deliberately designed for the globally networked economy. With a core team of communications strategists, tapping into an open global community of best-in-class experts (launching this Winter), we believe that we can provide businesses with a better way to communicate across a wide range of channels, including traditional media, social media and mobile technologies. And with this hybrid "physical/virtual" agency model, we believe we can provide independent consultants with a better way to grow in their professions, offering them many of the benefits that come with working for a large global agency, while allowing them the autonomy they need to remain at the top of their fields.

This is certainly not the ONLY way to run a PR business. But we believe that it's a happier way -- happier for clients, happier for staff, and happier for our agency.

And at a time when we are all working harder than ever and the challenges for businesses continue to escalate and grow on a global scale, happiness matters.

Happiness -- how's that for differentiation? Let us know what you think.

Giovanni Rodriguez
Rebekah Mitchell
HubbubPR(sm)